n that sense, this essay is an effort to present the results of two interconnected projects: Virtual Museums and Cultural Blogs (Museus Virtuais e Blogs Culturais), in progress since 2018, which, at first, is an attempt to answer the following question: What are the web writing principles for museums, encompassing the best writing practices for social media and for the web, without giving up the sophistication and depth required by museum communication, fulfilling the museums’ social function? It also attempts to develop standards for museum web texts, which we call the Exhiwriting model. International Research Agreement: “IT for High-Complexity Museums” (Wise Stones Project/Projeto Pedras Sabidas). Developed between 2014 and 2018, it involved researchers and professors from the Federal University of Minas Gerais (UFMG, Brazil), Aveiro University (UA, Portugal), Bragança Polytechnical Institute (IPB, Portugal) and Mines and Metal Museum (MM Gerdau, Brazil).
Web Writing for Museums: Analyzing Principles And Best Writing Practices for Digital Media Through the “wise Stones (pedras Sabidas) Accessible Circuit” Case Study